Turf analysis or total unduplicated reach and frequency analysis, is a statistical research methodology that enables the. Quantitative research, is defined as a the systematic investigation of phenomena by gathering quantifiable data and performing statistical, mathematical or computational techniques. Turf stands for total unduplicated reach and frequency and is a method for working out which portfolio of alternatives will maximize reach i. Batch analysis of digital images was performed with sigmascan pro software version 5.
Discover now has a maxdiff simulator, a powerful turf analysis tool for maxdiff, and the ability to export your survey to pdf. Turf stands for total unduplicated reach and frequency and is a method for working out which portfolio of. Turf analysis software survey analyticss turf analysis identifies the optimal product line to maximize the percent of consumers who will purchase at least one of the items and, at the same time, minimize consumer overlap across the veritiesflavors. Turf analysis total unduplicated reach and frequency. Your most frequently asked turf analysis questions answered. Turf is a statistical model that can used to answer questions like. Turf analysis surveyanalytics online survey software. Ehr usability toolkit turf usability software nccd. What kind of marketshare will we gain if we add a new line to our model. Turf analysis spss surveyanalytics online survey software. Images can be analyzed with computer software and used to quantify turf status through a process called digital image analysis.
Minimizes the product line mix while maintaining maximum unduplicated consumer reach. Our articles, directories, webinars, tools and other free resources give insights professionals the realworld solutions they need to take their marketing research. If you product line consists of several definitive products sku that targeted to the same audience, some of these products most likely matter the same for a customer. How to run a turf analysis on survey data surveygizmo blog.
Xlstat is a powerful yet flexible excel data analysis addon that allows users to analyze, customize and share results. Survey analytics turf analysis software helps you to analyze your multiple choice data using the turf simulator. Survey analyticss turf analysis is a powerful statistical tool developed to minimize repetition between respondent variable preferences. Turf analysis software find the best software for your needs. Batch analysis of digital images to evaluate turfgrass. First, download the excel file, convert it to csv format, and set the working directory to the location of the data file.
For a company offering multiple variants in its product line e. Hit the turf how to use turf analysis to create an optimal product offer with the broadest reach by ivana taylor publisher of, ranked amongst most influential people. Description usage arguments details value references examples. However, if you already have your data collected by other means like paper surveys and telephone surveys, you can still use the turf module to do your analysis. Available in excel using the xlstat statistical software.
The objective of survey analytics turf analysis is to identify an efficient product portfolio. A turf analysis involves a set of alternatives which represent products. At commercial turf fertilization, we are proud to serve our clients in erie and pittsburgh, pennsylvania. Turf analysis or total unduplicated reach and frequency analysis, is a statistical research methodology that enables the assessment of potential of market research for a combination of products and services. Download our case study to learn how basf turf and landscape used drone technology to prove a 24% green level index increase between areas that were treated with basf lexicon versus. Using turf analysis to analyze data questionpro article. A new model for designing a product line using turf analysis. Turf analysis, an acronym for total unduplicated reach and frequency, is a type of statistical analysis used for providing estimates of media or market potential and devising optimal communication and placement strategies given limited resources. Turf has been developed by the sharpc research group dedicated to addressing the usability and workflow challenges of health information technology better design through turf. Xlstat is a leader in software for statistical analysis in ms excel. It could well be that vanilla and mint chocolate is the best combination to offer in order to reach the maximum number of people. Turf analysis is a statistical method used in surveys and market research to analyze how many unduplicated people you reached and the frequency you are in contact with them. The turf module is an integral part of the survey software offering at questionpro.
The turf analysis playbook is a 30 minute drill webinar hosted by our vp of client services esther lavielle that dives into the suvrey methodology, when and how to use it. Designed by turf industry professionals, the system, in a completely personalised, single environment, provides turf managers complete control over and insight into staff management. Turf analysis software survey analyticss turf analysis identifies the optimal product line to maximize the percent of consumers who will purchase at least one of the items and, at the. Turf analysis, an acronym for total unduplicated reach and frequency, is a type of. From all the products of a brand, we can obtain a subset, which should be the line of products with the maximum reach. Turf analysis, an acronym for total unduplicated reach and frequency, is a type of statistical analysis used. It analysis the number of customers reached by a particular communication source and how often does that happen. Turf is a longestablished and quite useful marketing research tool, but not everyone is familiar with how it works, or with the latest developments that can make turf even more effective. Turf analysis software surveyanalytics online survey software. Turf analysis software surveyanalytics online survey.
Specifically, maximizes the number of unduplicated consumers who will find their favorite items in the product line. Order free artificial grass samples buzzgrass synthetic turf. Survey software, online surveys, survey analytics, survey reports, analyzing survey results, survey reach, survey audience, survey optimization turf analysis. Where should we place ads to reach the widest possible audience. Turf, which stands for total unduplicated reach and frequency, is a tool for understanding the portfolio of alternatives products or medias which will maximize reach i. Preference mapping allows to build maps which are useful in a variety of domains. You can view the start reach, completed reach, respondent reach, and count in the turf analysis software. Turf analysis detects which products should have maximum reach in. It includes a turf simulation routine for finding optimal. Since 1993, we have worked continuously to bring you and some other 100,000 users from more than 120 countries a powerful, versatile, and above all userfriendly and affordable software. The turf analysis modules are integrated with the survey software and are offered as part of the licenses at questionpro.
The turf total unduplicated reach and frequency method is used in marketing to highlight a line of products from a complete range of products in order to have the highest market share. It was initially used for analyzing advertising channels but now has a variety of applications in market research often dealing with determining optimal product offering combinations. Turf analysis can be a perfectly good and useful technique for some applications, but choice modeling is often a better technique for product line optimization. The turf analysis procedure from xlstat allows you to download an excel file with purchase intention ratings for 27 items from 185 respondents. I have the raw maxdiff data, and need to run a turf analysis on the 3 projects, 3 different ways total sample, subgroup a and subgroup b. Program like a pro with our february feature releases aytm releases automated turf analysis, image response and more. Survey analyticss turf analysis identifies the optimal product line to maximize the percent of consumers who will purchase at least.
Calculate weighted reach and frequency statistics from turf data for all possible. In 1990 miaoulis, free and parsons presented the technique. Using the questionpro turf module to analyze data already. This procedure performs turf analysis total unduplicated reach and frequency, which finds groups of response variables that have the. Turf analysis exhaustively tests each combination of potential options and evaluates both the reach, and number of occasions reached i. For more details on turf analysis, read our white paper titled turf. This introductory paper describes how turf works within our software offering turf optimization called maxdiff analyzer. Expanding the pricing research toolbox with the application of a turf analysis. Call us today for a free estimate and an analysis of. Turf total unduplicated reach and frequency is a methodology to determine how to reach more customers with fewer costs. Xlstat sensory, sensory analysis statistical tools in excel a reference software in sensometrics.
The sawtooth software maxdiff analyzer is a web service for analyzing the results of maxdiff experiments. Many different types of data may be used with our turf routine. Preference mapping, cata, panel analysis, discrimination tests and many more. Turf analysis statistical software for excel xlstat. Turf analysis software choosing the best software for your needs.
Detailed below is a stepbystep guide to evaluate and analyze data. Turf analysis would provide information on the amount of preference overlap between the various flavors. In market research, it is often required to assess how to reach the largest number of potential customers. Maximize survey reach and get more survey respondents using turf analysis to find the target audience group. Easy to use statistics software for calculating optimal ranges of products using turf analysis. Turf club analysts help guide the turf club analysts have made it easy for you to make more money at the track by giving you race ratings, race commentary, a choice plays list and specific. Find market research companies, facilities, jobs, articles.
Turf analysis, an acronym for total unduplicated reach and frequency, is a type of statistical analysis used for providing estimates of media or market. If you product line consists of several definitive products. It was originally devised for analysis of media campaigns, and has been expanded to apply to product, line and distribution analysis. You might just want to use this data, and integrate that in the spss software. All of this is missed by a turf analysis that gives us instead a bad answer to the wrong question.
Either choose 3 samples from our range or try one of our lifestyle packs your sample pack. Turf analysis for market research survey analyticss turf analysis is a powerful statistical tool developed to minimize repetition between respondent variable preferences. Q is the only choice to do turf easily and accurately. Appendix with r code needed to generate the heatmap. Maxdiff simulator, turf analysis, and export to pdf now. A preference map is a decision support tool in analyses where a configuration of objects has been obtained from a first analysis. Free lawn care estimate commercial turf fertilization. Your most frequently asked turf analysis questions answered turf analysis stands for total unduplicated reach and frequency. Turf is a method of statistical analysis used by businesses and researchers to estimate media or market potential, and to produce optimized communication strategies with limited organizational resources.
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